New start-ups and medium-sized businesses often find themselves competing with strong first movers and established players in the market. To get ahead of the competition and to claim a share of the market, differentiated positioning is imperative. “Positioning for Start-ups & SMEs,” a lecture hosted by the esteemed Brand Coach & Trainer, Mr. Nguyen Quang Hiep will cover these topics: - Understanding market demand - Understanding consumer needs and behavior - How to segment your consumer market - How to position your business - How to create brand strategy to reach your core consumer All case studies provided in the lecture relate to the fashion market. Join this lecture to learn the theory behind getting ahead of your competition. Seats are FREE for Dreamplex members. Register now!