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Lunch & Learn: Digital Creativity Driven by Strategy

February 5, 2020
To be creative in a digital world begins with strategy. A broad overview of using digital strategy to create great websites. This talk is for web and mobile developers, designers, project managers, and consultants. The digital world of apps, websites and more is evolving fast and the need for high-level engineering is critical. The need to build more functions and solutions is constant. Customers, the end-users, want more. But we know too that customers want solutions that are easy to use, simple and beautiful. The need to captivate and seduce an audience is essential for success and can be a difference-maker in a highly competitive world. Customers have come to expect high performing apps and websites. But customers also judge more and more on the experience. This requires a creative mindset to combine technical ingenuity with human pleasure. There is a way. Creativity starts with strategy and everyone can contribute, no matter their role. At the heart of the strategy is your customer. This event will look at the following approaches to help define your digital strategy from a creative perspective that involves 3 major points of discussion:
  1. UX: Everything is user experience (UX). 
  2. Content: structure and prioritize 
  3. UI: seduce, captivate and convert. 
  About the speaker Director and founder of WS Interactive (based in France), Alex McCardell has been working on various digital projects for over 25 years. Today, he is consulting companies in France, USA & Vietnam accompanying customers on their quest to achieve their digital and creative potential. Tickets Tickets are priced at ₫500.000, which includes the training and training materials.  As a Dreamplex member, your seat is FREE! Hurry up and reserve your spot - there are only 20 available. If you’re registering after the seats have run out, we will notify you about upcoming sessions with the same topic.   About Dreamplex Lunch & Learn Working in a co-working space is great for many reasons, and connecting socially is one of them. Whether it’s just to broaden your world or to grow your business network, our Lunch & Learns are a great way to connect with like-minded others from various Dreamplex locations.  Choose a topic you’re passionate about, bring or order your own lunch and connect with the community while you’re learning something new. Dreamplex Lunch & Learns happen every Wednesday across our Saigon locations.